cigarette box warning labels U.S. makes new push for graphic on cigarettes Anti-smoking images on cigarette packs

Ayer to create one of the first viral ad campaigns

These exquisite cases are made from high-quality steel and then coated with a layer of real gold, creating a luxurious appearance that stands out

The campaigns featured fashionable women smoking elegantly, positioning the cigarette as Mild as May with the slogan Always Fresh Wrapped in Heavy Foil, alongside copy that framed Marlboro as a symbol of social status

Creator American Tobacco Co Date Created and/or Issued 1962 Contributing Institution UC San Francisco, Library, Industry Documents Library Collection Pollay Advertising Collection Rights Information copyrighted This item is protected by the U.S

The TrueCarbon line on this page is designed, engineered, and assembled in our facility in Radford, Virginia