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Common tactics include: the use of flavors and additives to improve taste marketing strategies using sleek design and digital campaigns products that look like candy to target a young demographic With these practices, the tobacco and nicotine industry promotes consumption, makes quitting more difficult, and increases the risk of addiction

A comprehensive review of previous anti-tobacco campaigns by the FTTP confirmed the presumption that past prevention strategies were ineffective and outdated and a new strategy was needed (Social Marketing Institute, 2011)

EUROPE, MIDDLE EAST & AFRICA CIGARETTE PACKAGING MARKET SIZE, BY SUBREGION, 2018-2032 (USD MILLION) TABLE 60

They tried Marlboro, Winston, Kent, Viceroy and L & M

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