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Here's Joan Crawford, for example, smoking Chesterfield cigarettes in a poster promoting her film "Flamingo Road." If a show wasn't sponsored, it would use a fake brand instead, since it wasn't getting paid to show the real brand
Both of the ads are shown in direct opposition to each other
Youre going to lose people, and its going to hurt
Additional demographic factors, such as age, race, education, and nicotine dependence, were found to influence perceptions, though analyses were exploratory and were limited by a lack of a standard correction for multiple comparisons
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