doi:10.1177/096228029800700202
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Lucky Strike, a dominant 1920s brand, was the first to feature a physician in ads, claiming "20,679 physicians say 'Luckies are less irritating.'" The advertising firm sent free cigarette cartons to physicians, asking if Lucky Strikes were gentler on "sensitive and tender" throats, citing a unique toasting process for a smoother smoke
Prior Presentations Portions of these data were presented previously in abstract form at the American Thoracic Society 2015 International Conference (AJRCCM 2015;191:A3908)
The test has gone through several iterations since its introduction, but it remains in use to this day, and is still one of the main ways of assessing addiction