Effectiveness of themed HWLs was measured on a scale of 1 to 10 (1=not at all, 10=extremely) for whether the themed label (1) was credible, (2) might prevent the gifting of cigarettes, (3) made people concerned about smoking near their family, (4) made people concerned about smoking near children, (5) made people more likely to comply with public smoking bans, and (6) made people think about quitting
The participants are taken through steps to stay smoke-free by developing skills for good stress management, weight control, assertive communication and exercise
The 1954 theatrical version of Dragnet also had Chesterfield product placements, such as advertisements in scenes taking place at drug stores and news counters, or cigarette vending machines
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