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IQOS, the latest product from tobacco giant Philip Morris International (PMI), claims to be an innovative tobacco product that reduces exposure to chemicals by heating tobacco to produce a nicotine aerosol

The price of tobacco continues to rise and smokers' budgets are being squeezed

Dozens of these harmful chemicals are carcinogens, or cancer-causing substances, most of which come from the tobacco leaves themselves, rather than the additives, according to the ACS

Camel also began to launch its fair share of propaganda during the 1930s, including its Healthy Nerves campaign, which included images and endorsements from celebrity athletes, such as baseball player Mel Ott and tennis star Bill Tilden