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While these products are designed for smokers and ex smokers, there is concern about marketing to non smokers, especially young adults, which has prompted ongoing discussions about responsible advertising and product placement
I'll be listening to this again
If you want to really take it up a notch, you can make and fold your own filters, too
Briefly, research staff used a digital timestamp feature in an open-source video editing software to estimate start and end times for individual puffs based on various physical cues (e.g., inhaling, glowing cigarette tip), prioritizing overall puffing behaviors (e.g., multiple occurrences of tip glowing without removing the cigarette from the mouth [stutter puffs] were treated as a single puff)