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when Marty Allen tires of Zoltan Schubach's (Theo Marcuse) threat on closed-circuit television and changes the channel to one featuring a cowboy representing the Marlboro Man turning to the camera with a black right eye and saying "I'd rather switch than fight." The June 1964 Mad magazine parodied the slogan by twisting it into "Us Cigarette-Makers will fight rather than quit!" regarding reports linking smoking to cancer and the subsequent PR campaign to make their own reports, with editor Al Feldstein as an executive with a black eye
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Moreover, it can be possible, that government in your area has hiked the cigarette price or completely banned smoking but still, you can sell to other regions through the internet
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