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The upper boxplot (blue) in Figure 3 shows the cumulative market share of TTCs in 39 HICs between 2011 and 2020 and the lower boxplot (red) shows the cumulative market share of TTCs in 51 LMICs

Includes lease liabilities

We cater to both new and seasoned tobacco growers, as well as large commercial growers

Roughly 20% of the world's population still smoke - making a truly massive market

Companies such as BAT are looking to strong revenue streams from e-cigarettes in the face of falling demand for traditional tobacco products, especially in Western markets, where high taxes, public smoking bans and health worries have persuaded consumers to turn to controversial alternatives