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An image of a lung physically and metaphorically stuffed from smoking reflected experiences participants recognized, reminded them they were already experiencing negative outcomes of smoking, but fell short of representing a serious and behaviour-changing risk

Thus, the convenient transportable design of the pocket cigarette made it the signature tobacco product of WWI soldiers3

"There's not much of a step between inhaling nicotine through e-cigarettes and children thinking 'maybe I'll give smoking a try as well'," Emeritus Professor Simon Chapman told PM in February

But what basis did we have for making honest comparisons

Secondhand smoke has a harmful effect on your lungs